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…. IN A NEW LIGHT

The key points that need to be established are:

• Product Details Quantity and type
• Artistic Requirements These may be simple shots on a white background or creative work involving reflective materials and lighting effects
• Special Considerations e.g. a prototype may not be quite the right colour
• Intended Use Some cost savings are possible if images  are definitely only for website use
• Time Scales Turn around required

• Having been established for over 10 years Digital Product Imaging can provide the images that are crucial to maximising the potential of your print or Internet project.
• High quality product photography and location shots should rapidly repay the investment made in the competitive online shopping and eBay auction markets.
• Projects undertaken range from complete photography and post processing for large shopping websites to single photographs for individuals.
• Full technical support is available at all stages including the crucial planning phase where advice is offered freely and without obligation.
• Digital Product Imaging is located just outside the Lake District National Park and run by Andy Deacon who has worked on demanding digital imaging and photography projects in both industrial and commercial sectors for over 20 years.
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Product Shot of Plastic Drinking Glass for FabPlastic website.

First stage:  Discuss a booking

Second stage:  Online Proofs

Using the project brief established proofs will be provided via the Internet.

Clients can then select shots to be taken to the final stage.

It is important to note that at the proofing stage the products will not be cut-out and brightness and colour will be approximate.

Final stage:  Post Processing

Basic post processing will transform the raw images from the camera into images carefully adjusted for colour and exposure.

This is when cut-outs or ‘isolation is done to create a pure white background and product imperfections are removed.

Natural shadows under products can be retained or removed depending on preference.

Special Processing

Additional processing may be required including:

• Colour adjustments if prototype sample appearance is approximate
• Screen simulations including overlay of stock photographs
• Reflections